In this digital day and age, it's no more about one key visual for the whole campaign. It's about customising the right message, to the right audience, at the right time. We are consistently investing in new technologies, tools and team skill-sets to ensure that we stay ahead of the curve.
The team is comprised of super-geeks when it comes to tech. We're certified in the full suite of google creative products and services as well as a host of other platforms for desktops, mobiles and tablets.
It's all about the data
Whether it is SEM, SEO, social display or a simple EDM, we track everything but more importantly, use data to validate and tweak concepts. We then test ideas via A/B testing to find that optimum point. With hundreds of thousands of data points, we use visualisation tools to spot trends and opportunities in campaigns. It's all about hitting that sweet spot between art & science!
We have built our own proprietary social listening tool where we are able to get deeper insights. Want to know how well a specific campaign from a competitor did? How about what type of posts have worked? Or perhaps what type of words/images work well for your target? We can provide that information in seconds.
Apart from our own tools, we also utilise 3rd party tools to further enhance our capabilities.