Our Methodology

Data Driven Strategies

No new Digital Marketing Agency can come in and exponentially increase sales and engagement for you without first learning from past data.

This would involve looking at your site analytics, previous campaign results, social media engagement metrics and any other data you have collected. Why is this important?

Because it shows what has been working for you and what hasn’t. There is no silver bullet when it comes to Digital Marketing. It’s about learning, testing and optimising. We'll provide insights as to what your customers are looking for. This allows us to get to know who your current and potential customers are.

Baseline Data

Before starting on any campaigns, it’s important to get a baseline of what kind of sales and engagements your current Digital Assets are getting. This allows you to see how effective your future campaigns are compared to ones you have done before. Without doing this, you won’t be able to know how effective your new campaigns are and the response to any tweaks made.

Objective Success

How well are your campaigns doing? The only way to know is by setting specific quantifiable goals. For example, how much was it costing you to acquire a new customer previously and with the new campaign, how much lower can that cost come down? What different channels can be utilised to bring the cost down and increase sales?

Being a true Digital Marketing Agency, we want to ensure that everything is quantifiable so that we can track how well your campaigns are doing after we start working together.